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Summary of Literature Review:
1. The moderating effect of customer perceived value on online shopping behaviour, Chang, H.H. and Wang, H.W. 2011. Online Review. The study a direct relationship between e-service quality and perceived value with customer satisfaction and loyalty. If customers have the high perceived value about service quality than they tend to have a high rate of satisfaction and loyalty and vice versa This research has provided a groundwork for future research.
Based on the results further work can be done on online motivation and purchase behaviour of buyers. Emotional and rational routes have been identified in this research. There are other factors too which have not been mentioned.
2. E-service quality: comparing the perceptions of providers and customers. Stiakakis, E. and Georgiadis, C.K. 2009. Managing Service Quality. The results of the study indicated that the providers and customers both agree on the e-service quality (SQ) dimensions; however, there were some deviations within each dimension.
The same was applicable in B2B and B2C transactions. The findings can be applied to other industries and comparisons can be made and if generalizations are done then care has to be taken so that the results do not collide with other cultures. Perception about Website Service Quality It is considering just one industry to conduct the analysis rather than more to increase the validity of the paper.
3. Determinants of customer repurchase intention in online shopping Chiu, C.M., Chang, C.C., Cheng, H.L. and Fang, Y.H. 2009 Online Information Review. The studied the various factors underlying customers repurchase intentions and concluded trust, ease of use and enjoyment as some of the factors that drew consumers towards repetitive purchases online.
Further research can be done by adding more online stores and carrying the analysis to improve results. Just one store is under consideration here, more stores could have been added.
4. Exploring consumer evaluations of e-services: a portal site Riel, A.C.R.V., Liljander, V. and Jurriens, P. 2001. International Journal of Service Industry Management The study was based on the internet portal, its findings indicated that core service,Perception about Website Service Quality the supplementary services and the design and user interface is of the greatest importance to the customers and had a great impact on their satisfaction.
The gap in the current research can be covered in the future work The study did not find any significant relation between satisfactions on the value perception of the customers in the online environment hence further research can be conducted in this area.
5. An analysis of the e-service literature: towards a research agenda Rowley, J. 2006. International Research. The major factors in delivering e-service…
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