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BUSINESS STRATEGY

SHAPING YOUR FUTURE – A VOCATIONAL SCENARIO
SELECTED COMPANY: WALT DISNEY
TABLE OF CONTENTS
Ser Subject Page No.

1. Influence of Business Mission, Vision, Objectives, Goals & Core Competencies upon Strategic Planning 3
2. Factors to be Considered in Formulation of Strategic Plans 3
3. Effectiveness of Strategic Business Planning Techniques 3
4. Analysis of Strategic Positioning through an Organisational Audit 5
5. Environmental Audit 6
6. Significance of Stakeholders Analysis while Formulating a New Strategy 7
7. Suggested Strategy for Disney 7
8. Appropriateness of Alternative Business Strategies for Disney 7
9. Justification for the Selected Strategy 8
10. Assessment of the Roles & Responsibilities of Personnel Charged with Strategy Implementation 8
11. Analysis of the Estimated Resource Requirements for Strategy Implementation 8
12. Contribution of SMART Targets to the Achievement of Strategy Implementation 9
13. References 10

Influence of Business Mission, Vision, Objectives, Shaping your future a vocational scenario Walt Disney Goals & Core Competencies upon Strategic Planning
Mission, vision, objectives, goals and core competencies all constitute essential components of the contemporary business strategic planning (Belcourt & McBey, 2010). Shaping your future a vocational scenario Walt Disney As far as Disney is concerned, its mission is to make people content and give them satisfaction and happiness and the company also wants to be one of the world’s best providers and producers of recreation, entertainment and amusement. On similar lines, to provide the best possible entertainment to people around the world while remaining environmentally sound and using resources prudently are the primary goals of Disney.

On the other hand, technology and out-of-the-box imaginative solutions to the customers’ entertainment needs are the core competencies of Disney. Knowing its core competencies and long-term and short-term goals, Shaping your future a vocational scenario Walt Disney Disney sets its strategies to expand business in domestic markets as well as in the international markets (Maier, 2011).
Factors to be Considered in Formulation of Strategic Plans

Strategic planning refers to the set of aims or objectives of an organization and the ways to achieve the organizational goals. A few major factors that need to be considered throughout the strategic planning phase in contemporary companies include: economic conditions, market conditions and technology (Doole & Lowe, 2012). It can be seen that during poor economic periods, Disney makes more profits in international markets rather than the US.

Also, being a market leader, Disney gives a tough competition to other companies. In a market dense with rivals, Disney has got the advantage of diversification as it owns huge market shares in diverse industries. The entertainment and media industries are also greatly dependent upon innovation and technology, which makes this factor highly important for Disney. The company has displayed special efforts in technological advancements particularly after the acquisition of Pixar (Unruh, 2012).

Effectiveness of Strategic Business Planning Techniques
Various techniques are employed by contemporary business organizations for strategic planning. Two of the important techniques are the Space and the Boston Consulting Group (BCG) matrices (Joibary & Nagaraja, 2011).
The Space matrix for Disney (Figure – 1) reflects that the company should adopt an aggressive stance owing to definite Industry Strength (IS) and Financial Strength (FS), which it is already following in terms of market development, product development, market penetration and horizontal and vertical integration.

Figure – 1: Space Matrix for Disney
Image courtesy: Ali (2013)
The BCG matrix of Disney (Figure – 2) shows that the company’s media network operations lie in the Star grid whereas business related to parks and resorts and studio entertainment lies in the Cash Cow grid. This matrix also shows that the consumer products segment of Disney exhibits low growth and…