User-led innovation – breakthroughs employing relevant concepts and frameworks

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Breakthroughs employing relevant concepts and frameworks

Breakthroughs employing relevant concepts and frameworks, User led innovation, is a newly emerging phenomenon which basically relies upon understanding customer needs and then incorporating them in the product design and the services provided by the company which stand unparalleled by its competitors. In technical terms, this term refers to the innovation by the actual users rather than the producers or the suppliers of the product or service.

Considering that the product is essentially designed to meet the maximum possible need of its consumer, it still does not touch the concept of meeting individual needs equally. Therefore, customers usually modify the purchased product for them to obtain a maximum productive outcome which not only is effective in delivering its purpose but efficient as well. Many will argue that the customer already was the central point of product related decisions made by the company, Breakthroughs employing relevant concepts and frameworks but the difference that lies here is that this innovation approach establishes a systematic process of identifying and thoroughly studying customer needs which encompasses the social science domain of analytical approaches to understand the customer psyche better. Hence, the customer is the focal point and the mere strive to fulfill the customer’s needs and requirements in a better way making the company strive for innovation. Companies do have a profit making interest vested in this approach as well, Breakthroughs employing relevant concepts and frameworks but it is not an immediate gratification, rather it is realized at a later stage.

Assuming that user led innovation will boost user satisfaction and the revenue, leading to an ideal state for business operations. However, it is not always a perfectly attainable state of survival. There may be a notion that customer centric innovation can stand alone to win the company competitive edge, but in reality it goes hand-in-hand with the technology driven approach. It is important to note that technology driven approach is not widely used anymore. There are different phases of this process which enable and pass on the successful innovation on to next steps in the product design and development. It can take place at any part of the organizational process, be it; business model, logistics or the marketing. However, the innovation processes are often spotted at the production stage where the greater monetary benefit is promised when innovation is introduced in the business model of a company, branding or marketing of the product.

Before the application and the justification of user-led innovation is discussed, let us glance over the benefits of the use of this approach. It helps a company; in maintaining a customer focus approach, deriving innovation from customers as they are the topmost innovation generating resource. The company has to meet the pre-requisite of a strong customer focus otherwise the efforts will be render foundation less. Therefore, a product or a process centric company will fail if takes up this stance just to jump on the bandwagon. In a survey asked to check what a company places its frequent source of innovation, Breakthroughs employing relevant concepts and frameworks one of the top two answers were customers. However, the implementation and the use of this source of innovation new ways of production is difficult to implement. Many universities and consulting companies find it really challenging to implement customers as their source of….