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Leon Fast Food Chain

Introduction

One of the biggest food chain companies that are under operations currently is Leon Fast food chain. The group is led by John Vincent who has been one of the most impactful CEOs in the world. The company has not only grown in his reign but also has been developing in different aspects of the business. Focusing solely on the food and drinks items the company has made progressions in their product line but have not switched to diversification. Although, the diversification strategies are being neglected by the Leon fast-food chain. However one of the plans that they have been focusing on their business expansion is differentiation.

Implemented Strategy

Differentiation here refers to being unique at some point of a product that makes the specific firm or organization to be one step ahead of the other competitors (Davoudi Nasr & Cheraghi, 2017). It makes the company create values through their products that attract customers in buying their product (Ray Gehani, 2013). Leon fast-food chain makes the differentiation strategies to be implemented in their firm. The differentiation is offered through delivering the services and products of the organization to be of the best quality. The developed brand name is what makes the company to be differentiated from the other competitors, and thus the CEO John Vincent cares a lot about the reputation of the company.

SAF Analysis Of the Implemented Strategy

1. Suitability: The suitability of the Leon Fast food chain working for the brand name is considered high with its current and existing organizational structure. As stated by John Vincent, He only looks at the results and the outcomes. It makes the employees focus on making the process to be operated for keeping the customers satisfied and happy which eventually causes the brand name, e., the tool of differentiation strategy to be incorporated into the organization.
2. Acceptability: The idea of acceptability in differentiation in the Leon fast-food chain makes the employees more concerned about the customers than anything. Keeping the customers happy will eventually drag the best outcomes in the sense of profitability and productivity for the organization. The results of acceptability could be seen with employees being motivated and working with the spirit of keeping the customers satisfied and retained which will make other financial goals and operational goals to be achieved within the average
3. Feasibility: The feasibility check of the differentiation strategies will give the executives of the organization an idea about how the product could be made to be survived and sustained in the market concerning making the customers be always Even if the internal conditions and factors are changing the impact must not be created on the customer’s attraction or satisfaction. Also, checking the feasibility inside will make them to strategically consider some points or aspects of change for the improved productivity and profitability of the organization…………….