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Ref No: 2133

Assessment

There are two components to the assessment:

A research plan assignment. This has a 25% weighting and the maximum length is 2000 words. It is not practical for the assignment to be anonymous, so please put your name and student number on it

1. The project (dissertation) itself. The guidelines for this are linked to the web page at. This has a 75% weighting and the maximum length is 10 000 words. Submission deadline:
3. Maximum overall length: 2000 words.
5. Your plan should include:
7. 1 The aims of your research project (or the questions it will answer), An analysis and evaluation of the business and a brief outline of the background context. The aims may cover both practical, and theoretical outcomes – e.g. you might aim to suggest modifications to a theory to enhance its value or validity in a particular context. You should also mention the scope of your aims: do they refer to one organization or to a whole industry, for example? (Note that the aims should refer to your research project, not to yourself or your organization.)
9. 2 A brief review of previous research. This should be a review of the main books and articles relevant to your research (not just a list of articles or a statement of what you intend to read). Given the word limit for the assignment, this must be brief, and will obviously need expanding in your final project.

10. 3 A plan of the methods you propose to use to carry out your research. Your plan should explain how you intend to achieve your research aims, and discuss the rationale behind your proposed approach. If, for example, you have three research questions, you should explain the methods you will use to answer each of them. There are a wide variety of possible methods.
11. Besides surveys based on questionnaires and interviews, you might want to analyze websites or company documents of some kind, set up an experiment or a pilot study of an innovation, run a simulation, and so on. Your plan should be reasonably detailed.
13. It is not, for example, sufficient just to say you will do a questionnaire survey. If you are doing a survey you also need to specify the target population(s), what you want to find out from the survey, your data gathering and sampling strategy, and roughly how you will analyze the resulting data. It is not necessary to give a general discussion of ideas such as positivism, social

11. constructivism and phenomenology, unless you think they are relevant to what you are proposing to do. It is, however, necessary to explain why you think your proposed methods will produce useful results – you should, for example, justify the approach to selecting samples, and any key measures you are proposing to use. It may help to imagine yourself applying for a grant for your proposed research, and ask yourself if the grant awarders would be convinced that you have a sensible plan that will deliver, as far as possible, valid and useful results.
13. 4 A critical discussion of your proposals. This should include a discussion of any problems which may lead to the results being wrong, unreliable or inadequate in some other way, and a consideration of any possible alternatives to your proposed methods. You should also discuss any ethical difficulties you foresee.
15. Obviously, to get a good mark you should ensure that you make a good job of 1-4 above. Your assignment will be marked using the University grade criteria for level M. It is worth paying particular attention to:
17. * formulating clear, coherent and appropriate objectives,
18. * demonstrating how your research relates to the literature,
19. * producing a detailed and well-argued plan of your methods which clearly meets all your objectives, and
20. * including a thorough critique which includes a consideration of other possible methods.