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Analysing and Evaluating Implications of the Internal Environment
Overview
The internal environment of the company depends on many factors such as financial capital, human capital, product position and brand position in the market. Apple Inc. a leading brand in consumer appliances, is the effort and hard work of the market leader Steve Jobs and his innovative ideas. The success of this company is because of its active and spontaneous internal environment. (Rawlinson, 2017). Here, Apple Inc. is taking in the view as a case study to analyses implication of internal environment. Pitt & Koufopoulos (2012) VRIOS framework, by SCOT and internal values chain analysis, provide insight regarding company’s strength and challenges and help to frame the skills, capabilities and strategic assets of the firm regarding value, rarity, imitability, organization appropriability, and substitutability.
SCOT Analysis
Apple is a world leading brands because of its strength and market position in the consumer appliances industry. But its power could not protect the company from the threats due to the competitors in the market. As of Apple’s progress and success, many big companies make this group on their target list to be hit with the help of new technologies or other strategic tactics. Toward analyze the position of the company internally, SCOT analysis will be examined. (Apple, 2017)
| Strength | Challenges
|
| 1. Innovative Product line
2. Leadership position regarding technology worldwide. 3. No.1 value brand worldwide in 2016. 4. Elegant design with high-performance technology 5. Fabulous sales and service distribution center. 6. Retain margin to invest in R&D facilities and brand building. 7. Design consumer oriented products |
1. Match the customer’s expectation level.
2. Incompatible with other third-party software and accessories. 3. High reliant on the limited product- i.e. Total of 7-8 products in a portfolio. |
| Opportunities | Threats |
| 1. Going to launch new product line ‘Apple Car’ in 2020
2. Can work more on advanced technology gadgets. 3. Rising trend in increasing consumption habit from customers 4. Iwatch and Apple TV are new products coming up, as soon as digital presence increases |
1. Market penetration by other smartphone brands.
2. Intensification rivalry in Laptop category. |
Actuality the number one in the smartphone market, Apple has much strength and are entirely make assistance from their….. Read More
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