Analyze Uber’s Approach to Ebusiness in the United Kingdom

Uber Approach to Ebusiness

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Introduction

Uber is a technological based transportation company that connects people with independent contractors or drivers in order to provide transportation services to them. People can use the services of this company by downloading an application on their Smartphone (Hackmann, 2014). Uber Approach to Ebusiness  Furthermore, the online transportation business that Uber is conducting has brought a dramatic change in taxi industry throughout the world. Uber has expanded its operational activities around 58 countries all over the world. Furthermore, Uber has been appraised more than $ 41 billion, where it offers low cost services to people and fulfill the need of their customers within a couple of minutes.

Additionally, it has been estimated that around 30,000 people in London download Uber’s application on their Smartphone on a daily basis. However, despite the heightening success of Uber’s business day by day, the company faces challenges in the form of technical, social and legal problems. Also, since the success of Uber upended the profitability of the taxi industry, the participants of the taxi industry argued that Uber is an unreliable business because their license requirements are quite different from their criteria (Taxi Deutschland, 2015). Uber Approach to Ebusiness

Moreover, Uber’s online application had been introduced by Travis Kalanick and Garrett Camp in 2009 in order to connect reliable drivers with people for the purpose of ride provision. Uber was first introduced with the name of Ubercab Inc., in England where later on in  2010, the company converted into Uber Technologies Inc. as it was continually expanding its business internationally, London was the 11th city where Uber introduced itself. While Uber has introduced itself in London, it is considered a challenge for the company to set a foothold in the country and plot its approach there because of the presence of a competitive transport company named as black cabs (Collaborative Research, 2014)….