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Introduction:
Avengers a critical analysis ,(dir Joss Wheadon) is the second jewel in Marvel Cinematic Universe’s crown from the series of Avengers, that grasps its audiences in a much tighter circle than its preceding movie. The very fact that it grossed $1.405 billion at the box office and is referred to by sci-fi, adventure and action movie geeks everywhere is enough to elucidate the techniques media masterminds have used to keep their audiences glued to the screen and watch the movie.
The various elements of a dynamism of genre, the spectacular ensemble of characters as well as other elements of trans-media and intertextual references have been made expert use of to render this movie a box-office hit. This critical analyses of Avengers – the Age of Ultron aims to analyse the narrative, intertextual and transmedial elements and how these help to make the film more meaningful, as the audience relates various elements to enjoy the film.
NARRATIVE ELEMENTS
The movie jumpstarts with action and adventure, and pulls into the science adventure genre as it progresses, tightening its hold on the audience. The genre dynamism is therefore evident as early as the progression of one-third of the story. Moreover, the fact that it was distributed by Walt Disney Studios and is a part of the Marvel Cinematic Universe, creates for it a formula which makes it difficult for the avid cinema visitors as well as Marvel comics’ fans to resist watching.
This formula, as mentioned below includes an ensemble cast designed specifically for Marvel’s fans with public favourites in order to ensure such great box office results, as Long and Wall (2009) had suggested: it is one of the movies with a ‘formulaic’ programming, that could not have gone wrong..
Like any other movie from the Marvel Cinematic Universe, Avengers a critical analysis it was expected that the movie would have a cast that included the world – renowned actors who were particularly well suited to the roles that they were playing. Moreover, the success of the Avengers (dir Joss Wheadon) – the movie that preceded The Age of Ultron in 2012 posed a greater responsibility on the director as well as the writer to pen down a screenplay that could outdo it’s previous counterpart, which has borne fruit as it became the fourth highest grossing movie worldwide in 2015 (Worldwide Grosses).
The ensemble cast adds more to the dimension of dynamism as it enhances their likeability. It has been postulated that the likeability of the characters in a movie can have a drastic effect on the promotion of that particular brand placement (Robinson, 2015). In the case of Avengers – the Age of Ultron, it is not only one or two, but there are characters upon characters who have been well established and liked by the audience. For instance, the movie’s opening scene starts with the Hulk (played by Mark Ruffalo) and Iron Man (played by Robert Downey Jr.) – two of the most sought after actors who make their characters shine throughout. Further famous additions to this are Thor (played by Chris Helmsworth), Black Widor (played by Scarlett Johansson), Avengers a critical analysis Captain America (played by Chris Evans) and the infamous – yet famous Ultron (played by James Spader) Thus, they tend to have a greater impact on the masses of audience overall.
However, as demonstrated by Propp in 1928, and analyzed in 1975 by Will Wright, Avengers – The Age of Ultron can be viewed in its narrative context not just on its own but using the Propp analysis, Avengers a critical analysis which suggests that the different characters in a narrative (in this case, a movie) can be specified according to their functions in that particular narrative (Wright, 1975).
In the Avengers, for instance, Ultron is the villain, whereas Nick Fury acts as the dispatcher who calls onto the Avengers for help since no hope is left; Jarvis helps and the mission includes the rescue of the princess, who has feelings for her hero the Hulk, and there is an overall heroic activity…
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