Business Development Strategies for Burberry

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Business Development Strategies for Burberry

Contents:

• Introduction:
• Evaluation
• Company’s Background
• Assessment
• Organisational Structure
• Culture
• Implementation

Introduction

Business Development Strategies for Burberry, This report will evaluate the current structure of the company, and will analyse how the strategy suggested can be implemented. The strategy suggested in this report for the growth if Burberry group is Product modification and market expansion. Product modification is developing new products or modifying existing products to target new customers to satisfy the needs of changing life styles of new customers. In Product modification strategy, Business Development Strategies for Burberry report will analyse the current product mix, current governing structures and how new strategies can be implemented in order to keep up with the growing market and increase revenue. According to studies and different SWOT analysis conducted by researchers, there is a need for product innovation according to changing fashion trends, in order to increase revenue and be the best in the existing market, Burberry can modify products and introduce new products for new markets i.e. India. The suggested strategy in terms of structure is creation of research and design units that will work on finding the requirements of design in each region, and how to increase the revenue and expand in that market. The products can be modified according to needs of the new market and that will help the company in gaining brand loyalty in new markets.

Following Section will discuss the company background, current management structure, operating model and how the suggested strategy can be implemented under the current structure.

Evaluation

Company Background:

Burberry designs, produces and sells products under the name of Burberry brand. The headquarters of the brand are located in London, United Kingdom. The manufacturing of products is developed in both company owned facilities in the United Kingdom and through an external network of suppliers and manufacturers, predominantly located in Europe. Product modification, Business Development Strategies for Burberry marketing and management are all developed internally. The products are sold around the world through proprietary retail platforms and third-party wholesale customers. The company has a global team of over 10,000 employees, and relies on product and distribution expertise of licensing partners to develop the business. Currently Burberry products fall into following categories.

• Children
• Women…