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Ref No: 38913
Introduction
This report is to present to Mr. Zuckerberg to advise him on the company’s future strategy. This report critically evaluates the case to distinguish the relevant requirements to offer a scrupulous analysis of the relevant elements. The report initiates with a thorough dissection of the case carefully highlighting the concerns to emphasize the factors that would be catered to in the report. Subsequently, a strategic analysis is performed to determine the company’s current position in the market considering its strength, weaknesses, opportunities, and threats. This is further bolstered by the external analysis using the PESTEL framework to ascertain the surrounding environment of the company that it may not have entire control on. These variables, nonetheless, can be used in the forecast to ascertain where the market is leading to strategize the operations of the company fundamentally in its favour (De Wit, 2017). Furthermore, this report analyses the current business model of Meta using Afuah’s model. It considers each aspect of the framework including value proposition, market segments, growth model, revenue-cost model, and capabilities of the organization. This analysis is employed to recommend a new business model for the company based on innovation to prepare the company for not only the current but also future challenges and opportunities.
Case Overview
This case as mentioned above revolves around one of the best-renowned companies for social networking, Meta Platforms Inc., an American multinational technology conglomerate. Based in Menlo Park, California, it has several brands under its umbrella namely, Facebook, Instagram, WhatsApp, and many others….
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