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Ref No:736
Influence of Business Mission, Vision, Objectives, Goals & Core Competencies upon Strategic Planning
Business Strategy
Business Strategy: Mission, vision, objectives, goals and core competencies all constitute essential components of the contemporary business strategic planning (Belcourt & McBey, 2010). As far as Disney is concerned, its mission is to make people content and give them satisfaction and happiness and the company also wants to be one of the world’s best providers and producers of recreation, entertainment and amusement. On similar lines, to provide the best possible entertainment to people around the world while remaining environmentally sound and using resources prudently are the primary goals of Disney. On the other hand, technology and out-of-the-box imaginative solutions to the customers’ entertainment needs are the core competencies of Disney. Knowing its core competencies and long-term and short-term goals, Disney sets its strategies to expand business in domestic markets as well as in the international markets (Maier, 2011).
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