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Table of Contents
1.1The Process of Communication. 4
1.2 Components of Communication. 4
1.3 Organizational Communication. 5
1.5 Theories of Communication. 6
2.1 Why communication is ineffective in some organizations?. 7
2.4 Communications within different organizations. 10
3.5 Herzberg Two Factor Theory. 11
3.6 Use of Communication in Developing Good Images by Different Organization. 11
This report intends to highlight the importance of organizations. This is a crucial component without which organization and their systems may collapse. This report highlights the process and reasons of ineffective.
Moreover the report discusses the medium which can be used by different organizations. Lastly, the report discusses how different organization use to improve their image in front of the external environment for instance society.
Businesses operate in a competitive and dynamic environment. Increased competition requires vigilance from the business and thereby businesses are now increasingly aware of the image they are portraying to the external world.
It be used as an effective tool in forming and amending the image of the external environment. This report goes in the detail of the technicalities in improving the image through the help of examples of other businesses.
1.1 The Process of Communication
The Process is defined as the transmission of a message from a sender to a receiver in a comprehendible manner (Guffey and Loewy, 2010).
1.2 Components of Communication
There are four major components of communication that serves as a guide in realizing effective. (Steinberg, 2007). The process involves:
- Feedback
1.3 Organizational Communication
It is a process through which organizational activities and day to day happenings are being controlled and coordinated for the fulfillment of the goal of the organization (Miller, 2011).
Communication in the corporate world is both internal and external.
The internal communication revolves within the workplace. It could be among the senior management or line managers or even employees (Smith, 2008). Modern companies use technology to communicate internally through e-mail, fax, telephone etc.
That takes place between organization and those outside the organization is referred to as external communication (Gopal, 2009). It can be between customers, suppliers and other businesses.
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Sources of Internal Communication
ü Team briefing ü Bulletin Boards ü Reports ü Notices ü Memos ü Face-to-face ü Email ü Phone |
Sources of External Communication
ü Letters ü Fax ü Internet ü Mail ü Telephone ü Video ü Advertising ü Website
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During the early history of the corporate world which dates back to 150 years, companies used to operate with a strict “Top-Down” . Everything was being discussed among senior management in closed doors and their decision was referred as a law that needs to be followed by all.
All of the decisions were being taken by the upper management and employees were just asked to put those decisions into effect.
The system lead to the growth of labor unions, and due to many demerits, the modern world has now empowered their employees and most corporations gave their employees an opportunity to take active part in the activities of the company and even encouragedthem to participate in the problem-solving process. This is termed as “Bottom Up”.
During the early classical period, there arose an implicit theory that was later called as information transfer model It’s like a pipeline through which messages are being transferred. At one end, there is a ‘sender’ and at the other is a ‘receiver’.
The information transfer model, although simple in it’s characterization of management has had a lasting impact in bureaucracies.
Furthermore, academic interest in how people gasp and process information about a task-oriented led to the establishment of research programs that are aimed to explain the gaps in this complicated phenomenon. This research contributed significantly in filling these gaps by the power of this model (Ahlswede, 2006).
- Transactional process Model
This model is a useful approach for the understanding of interpersonal within the workplace (West and Turner, 2010).
After Hawthorne studies, became a vital factor in manager-employee relations. As a result theories evolved to formulate tactics for how the people at work perform their roles. This model recognizes …
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