Comparision of Italy and England

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The 2019 coronavirus disease (COVID-19) was first identified in late 2019 in Wuhan, China. SARS-CoV-2 is a new coronavirus that causes severe breathing problems (Acter et al., 2020). On March 11, 2020, the World Health Organization (WHO) proclaimed COVID-19 a pandemic due to the virus’s rapid global spread (Cucinotta and Vanelli, 2020). The disease spreads quickly from person to person through infected people’s coughs, sneezes, and even everyday conversation. Although it can affect other body regions, COVID-19 typically manifests as respiratory symptoms comparable to those of the flu, the cold, or pneumonia (Birman, 2023). The global tourism industry has been profoundly affected by the COVID-19 pandemic, as numerous countries have implemented restrictions on travel and lockdown procedures to mitigate the transmission of the virus. Both Italy and the United Kingdom had a disproportionately high number of infection and death cases due to the worldwide epidemic (Nicola et al., 2020). The rising use of social media and online booking platforms is one of the key developments in the tourist sector following the COVID-19 pandemic (Toubes, Arajo Vila, and Fraiz Brea, 2021). Many travellers already widely use OTAs, online travel agencies, and other booking sites to plan and reserve vacations. The epidemic has caused an increase in people’s reliance on online resources for everything from trip research and booking to keeping in touch with loved ones back home while away (Shamshiripour et al., 2020). The use of social media sites for marketing purposes and customer service has grown increasingly important for the travel industry. Travellers’ use of social media, particularly Facebook and Instagram, to explore destinations and get travel inspiration was another significant aspect of travel planning. (Barcelos, Dantas, and Sénécal, 2019)….