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Strategic Importance of Current information Systems within Marks and Spencer
Marks and Spencer is one of the leading businesses in the United Kingdom, and also it is among the top ten businesses. is a firm which not only produces premier clothing and food products, but it is also among the top six financial services retailer. The competitive market of retailers is extremely viable and continues to promote and advance their information systems with the intention to meet up the necessities and constraints of services.
In the year 2006, ICOS was initiated in Marks and Spencer which was based on Oracle 10g databases and Microsoft Windows NT Server. This system also consisted of numerous intellect tools utilizing applications of DOS, and in Marks and Spencer, it is called as Rumba Server.
By having this type of information systems, the company has been enabled to access the data and information transversely in all offices and stores of the company. The specification of the system was to deal with the orders, retailers, control information within the organization, handle all the delivery of inward bound and departing products by a usual database which grants solution to all the setbacks in regards to above-mentioned categories (Melville, 2010).
Generic business strategies within Marks and Spencer
According to the annual report of Marks and Spencer, the market share of the company has been dropped from 11 percent to 0.2 percent and typically concerned was the clothing segment of the company. Strategies have a great and key influence on the overall business performance of any organization in the competitive market. The goods and services which the company provides are mostly of high prices.
The major strategy acknowledged by the company was to cover wider market share only surrounded by the well-to-do people so the company should pursue low cost viable policy (Marks & Spencer, 2016). This advancement in strategy will assist the company to grasp the market and progress to new market through market analysis, access, growth, incorporation and cooperative undertaking with several vendors and marketers across the globe in European, Asian and Arabian countries.
Current market strategies of Marks and Spencer include focusing on the ‘Plan A.’ Plan A is basically about to help communities, less dissipate and more reprocessing, reliable and supportable attire and home usage products, better and satisfactory food plus effectual stores and providers (Toms and Zhang, 2016)……………………………………….
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