Dissertation – Entry modes of major fast food chains in the Nigerian market

 

fast food chains in the Nigerian marketThis article fast food chains in the Nigerian market  consists of 61 pages and 17185 words. In order to have full access to this article, email us at thedocumentco@hotmail.co.uk
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TABLE OF CONTENTS

Dissertation – Entry Modes of major Fast food chains in the Nigerian Markets. 1

Chapter # 1 (Introduction) 4

1.1 Introduction. 4

1.2 Background of the Study. 4

1.3Statement of the Problem.. 5

1.4 Research Questions. 5

1.5 Research Aim and Objectives. 5

1.6 Outline of the Chapters. 6

Chapter # 2 (Literature Review) 6

2.1 The Nigerian Market 6

2.2 The Size of Global Fast Food Market and Trends. 6

2.3 Motivation of the Study. 7

2.4 Significance of the Study. 7

2.5 Introduction to Different Categories of Equity Modes. 8

2.6 Importance of Selection of Appropriate Entry Mode. 9

2.7 Equity Based Entry Modes. 10

2.8 Non – Equity Based Entry Modes. 11

2.9 Common Entry Modes for Companies. 13

2.10 Leading strategies employed by fast food chains to attract consumers in non-rush hours. 15

2.11 Most Important and Common Entry Mode for big fast food chains. 16

2.12 Entry Modes employed in Nigerian and Ghanaian Markets. 18

2.13 Entry Modes employed by big fast food chains in Nigerian and Ghanaian Market 20

2.14 Chapter Summary. 23

Chapter # 3 (Methodology) 24

3.1 Introduction. 24

3.2 Research Design. 24

3.3 Research Approach. 25

3.4 Research Strategy. 25

3.5 Research Philosophy. 26

3.6 Sampling, Data and Selection of Sample. 26

3.7 Data Analysis Tools and Data Collection Techniques. 26

3.8 Ethical Consideration of the Study. 27

3.9 Limitations of the Research. 27

Chapter #4 (Data presentation and Analysis) 28

4.0 Introduction. 28

4.1 Data Presentation. 29

4.1.1 Analysis of Questionnaire Responses. 29

4.1.2 Descriptive Statistics. 37

CHAPTER #5 (Conclusion and Recommendation) 38

5.0 Introduction. 38

5.1Limitations of the Study. 39

5.2Summary of Work Done. 39

5.3 Summary of Findings. 40

5.4 Conclusion. 43

5.5 Recommendation. 43

References. 46

Appendices. 51

Questionnaire. 51

 

CHAPTER # 1 (INTRODUCTION)

1.1 INTRODUCTION

Fast food chains in the Nigerian market The dissertation aims to compare and critically investigate the entry modes available for fast-food chains across different countries and critically compare them with the entry modes available to similar restaurants in Nigeria and Ghana. Firstly, the chapter discusses the background of the research and highlights the problems that will be answered by this research. Then the chapter discusses the motivation of the research, research aims and objectives, and research questions to highlight the areas which… fast food chains in the Nigerian market