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Summary

A few of the strategic issues faced by Kuur Therapeutics Ltd are non-availability of modern technology and low profitability and low net revenues. Modern technology can be utilised by pharmaceutical/ healthcare companies, such as Kuur Therapeutics Ltd to predict demand for products, conduct Patient Journey Analysis and help manage risks in the production process. Some of the modern technologies or software that can be used by Kuur Therapeutics Ltd are Big Data analytics solutions, Quantzig, etc. Some of the ways Kuur Therapeutics Ltd can increase its revenues is by switching from traditional marketing techniques to new advertising methods, such as using various social media platforms and using content/ Inbound advertising

1 Introduction

Kuur Therapeutics is focused on changing the lives of people who are suffering from cancer and is leading the advancement of off-the-shelf engineered CAR-NKT cell therapies. Its method is to combine the exceptionally distinguished, natural biology of a particular subset of cytotoxic T cell, knows as “NKT (Natural killer T) cells and creative CAR construct engineering. This helps to deliver an extremely effective and extraordinary platform, that the company believes can produce several future treatments that will target both, tumours and haematological (Athenex, 2021).

2 Strategic issues

Strategic issues are essentially a problem, an unresolved question (for example, a key policy question) or a critical challenge requiring a decision or waiting for some explaining a future event. It is strategic in that it impacts or has a crucial effect on accomplishing the mission of the organisation (Barker, 2021).

3 Challenges

To understand the internal and external factors that produce various challenges for companies such as Kuur Therapeutics Ltd that are currently operating in the healthcare industry, a SWOT analysis is performed. A SWOT analysis is the composition of an organisation’s strengths, weaknesses, opportunities and threats. Some of the strengths of the Kuur Therapeutics Ltd are:

Productive and experienced general officials

Kuur Therapeutics Ltd works on various levels that it is extremely difficult for inexperienced staff to maintain with any sub-area of it. Thus, to keep things moving along as expected, the company employs exceptionally trained faculty as its administrator officers. This hence helps to maintain the high standard the company has set for itself.

Skilled staff members

Any staff member of Kuur Therapeutics Ltd is highly skilled.  They are recruited just after they have invested or spent a lot of time and energy on rigorous training. These staff members are the backbone not just for Kuur Therapeutics Ltd, but also for the healthcare industry. So having a qualified set of faculty certainly assists with the company expected worth….