Introduction

This report presents a comprehensive marketing plan for the launch of the Lifetime smart watch by Occasion Ltd. During the three months campaign, they plan to spread digital outreach, influencer partnerships as well as in-store promotions. The scope and scope of the project, marketing strategies and strategies, risk assessment and measurement of success are outlined in the report. The role is to attain a strong market position and achieve financial targets along with reducing the probable risks.

Project Scope

The Lifetime smart watch is a high tech wearable gadget specially intended for professionals, fitness lovers or technology enthusiasts.  A few features include AI driven health monitoring, seamless integration with the smartphone and extended battery life. Given the current global smart watch industry valued at around $40 billion, Occasion Ltd. wish to leverage upon the upcoming trends and demand of the market place. Extensive market research was done to analyze how customers and competitors did to ensure a successful launch (Florido-Benítez, 2016). The space is highly dominated by major industry players like Samsung, Apple, and….

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