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Marketing Management

Manufacturing Strategy Document

Wilson Power Solutions Limited is a manufacturing plant located in Leeds, England. It is part of the Wilson Power Solutions Group Limited. The company produces power and distribution transformers and has 32 employees according to Fame (2014).

This report documents the design of a manufacturing strategy for Wilson Power Solutions using the Terry Hill Framework. Before the design of the manufacturing strategy, it was pertinent to understand the corporate objectives and marketing strategy in order to set a manufacturing objective which guides the design.

Wilson Power Solutions Limited strategy was evaluated to ascertain fit with the competition and align with market needs. These analyses lead to a marketing strategy and subsequent determination of order qualifiers and order winners.

The report also compares the designed manufacturing strategy and the current practice in section C while Section D deals with issues of implementation and communication. How to evaluate the success of the strategy and reliance of the strategy in a changing environment are also discussed in section E and F respectively.

Given below is a table summarizing the Designed manufacturing strategy which includes the Corporate objectives, marketing strategy, Choice of process, role of inventory, make or buy decision and capacity. The table also summarizes the infrastructure requirements which include function support, manufacturing planning and control systems, quality assurance and control, manufacturing systems engineering, clerical procedures, salary/ wage agreements, work structuring and organization structure.