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Marketing Plan: A student consultancy firm established to provide valuable guidance particularly to the non-European Students that provides them with the appropriate direction regarding the choice of their career path. The business will have links with the representative of the top educational institutions in the UK through which they will be able to recommend the students regarding the choice of their future career path.
My idea behind the establishment of this business was generated by viewing and analysing the problems that the non-European students suffer from regarding the choice of their educational institutions in the educational environment of UK.
Platform:
The Head Office of our business will be London, the UK through which all the major operations of our business will be carried out.
Features:
Providing valuable guidance to the students regarding the choice of their desired educational institutions along with providing them guidance about the educational path that they should adopt
Aims/Benefits Marketing Plan
o Our business has been designed to provide valuable consultancy service to the students regarding the finding of the most appropriate university and educational institutions
o Furthermore, our business also provides valuable consultancy services to the students about guiding to choose the appropriate field in which they can pursue their career.
o The major benefit that our business intends to provide towards the community is to contribute towards its growth and development by providing proper guidance to the future generation.
Owner’s Background
By closely analysing the students that arrive from non-European countries to UK to pursue higher education, one of their major problems was related to the identification of the appropriate educational institution and the identification of the ways in which they could acquire admission in their preferred educational institutions. Therefore, by analysing that situation, I developed an idea regarding the development of a consultancy firm that should provide appropriate guidance to the students in this aspect.
Apart from that as a former student myself, I was quite confused during my academic years regarding which career path to adopt. I was very uncertain regarding this aspect as gradually when I passed my school, college people kept asking me or advising me regarding which path to adopt or not to adopt.
Therefore, it was during these days I realized that there should be a consultancy firm that there should be a consultancy firm that can offer students valuable guidance regarding the choice of their career path. Regarding the development of the business that I have proposed above I have undertaken certain steps related to the effective development of the strategies related to proposed business.
Section 2- The Market
According to Chen, Chiang and Storey (2012), the analysis of the marketing aspects provide business the opportunity to analyse and establish effective organizational strategy
My Customers
Target Audience: Non-European Students
Main Service: Academic Consultancy and Counselling for Students
The company is basically focused on providing effective consultancy and counselling services to primarily those students who arrive from outside European countries.
Institutes Providing Funding
The commencement of the business will require the extensive amount of funding which will be obtained from the following institutions:
NHS (National Health Service)
One of the prime financers of this project is expected to be National Health Service of UK. The reason for that is the fact that NHS has always taken the keen interest in the growth and development of the students with respect to their health and overall development in the UK.
For this purpose, the organization has also spent the considerable amount of money over the years (NHS, 2015). As our consultancy firm has been designed on the basis of providing valuable consultancy service to the students; therefore, it is expected that they would be interested in our project.
The Wolfson Foundation
The foundation has been involved in offering its services in the field of science Marketing Plan, medicine along with investing in the field of health and education. The foundation has also put special emphasis on the promotion of educationally related services to different communities in the UK (Wolfson, 2016). Considering their interest in the field of education, we are hopeful that they will come forward to invest in the project.
Garfield Weston Foundation
The foundation has a large endowment fund and is involved in making an investment in different projects across the UK. The foundation is involved in extending its support towards different community projects across the UK (Garfield Weston, 2016). Therefore, considering the work that they have undertaken, they can be viewed as a potential investor for this project…
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