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Rationale
Marketing Planning:The aim of this report is to analyze the marketing strategies which Starbucks has followed over time that made it stand out as a brand with unbelievable potential and extrinsic success.
The project will help in understanding the importance of marketing planning and implementation which can help me in the future to build a successful career. From a personal standpoint, I will also understand the basic concept of marketing such as the famous 4 Ps and their practical implementation, creation of a brand, brand loyalty and the concepts of customer satisfaction for creating a superior value…
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