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Mobile Business Technology, Nowadays there has been a widespread demand for access to businesses through mobile soft wares like iOS, Google Android or the BlackBerry. Unilever is a big company with a wide range of products hence, it is deemed necessary for it to have a presence in the world of mobile business technology. As consumer preferences are extremely important for businesses to become successful, managers around the globe are trying to incorporate such technologies within their organization.
The drive for mobility is the agenda for businesses today and hence, it is necessary for managers to come up ways to best fit their business in this position. However, Unilever requires a lot of information to be present in these applications such as product portfolios, documents and presentations and special applications are thus required for performing various business intelligence functions.
Mobile technologies do not just refer to mobile phones but also tablet computers, laptops, PDAs and smart phones. This ensures that the Unilever is in constant contact with its staff, suppliers and even customers. The staff members are also constantly connected to each other and hence, enhance team working abilities of the employees. And the fact that Unilever has offices in around 22 different nations deems it necessary for its staff to be constantly connected through some network.
Mobile technologies help create new markets and sustain the old ones. With the world turning into a global village the Unilever could target an even wider range of people and be in constant contact with them to understand their needs, wants and preferences. New technologies would result in newer ways to market or even produce goods and services. This gives our team a competitive edge over others as Unilever becomes more creative and more innovative.
Customer demand also sophisticates through such technology, as our customers are now aware of various different products and services thus, they become more demanding which results in businesses becoming more innovative leading to sustainable competitiveness.
Businesses are learning new ways to make themselves more profitable and accessible through such mobile technologies…
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