Planned and Emergent Approaches to Strategy

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Introduction

Planned and Emergent Approaches to Strategy, Following study deals with the phenomenon of strategic planning by involving both challenges and prospects of opportunities. Learning about the premeditated planning of an organization and understanding a manager’s plan, analyzation of that plan and understanding of their intended goals for future purposes through planned and emergent approaches are the main focus of this study. (Bamford, Forrester, 2003). Indeed, the understanding and learning of planned strategy is ruled by a number of practical and theoretical concern, it can certainly be stated as a fortitude of rudimentary and long term goals of an organization along with the implementation of course of actions for the distribution of assets essential to attain the desired goals(Leitner, 2014).

Planned Approaches and Their Related Assumptions

Planning is an ongoing process of an organization. Data which is collected from the surveys are used for the purpose of planning and is considered as a method to devise the detailed methods for arranging and doing something. In order to achieve different purposes, diverse planned approaches are designed and adopted (Golembiewski, 1979). Some of the planned approaches embrace creative, inactive, reactive and proactive approaches. Reactive approaches are basically a dynamic effort to turn back clock into past. The past, no matter how bad, is still considered to be of most preference than present-day for improved future development. The desire to return to good old days make an organization to undo the changes made recently in order to prevent their future achievements. Inactive approaches attempt to prevent the current planning and strategies which is worthy for both present and future goal achieving. In such approaches, present is considered of more importance than past, no matter how many issues are involved. Proactive approaches is an effort to forecast the future and then to plot accordingly for the projected future (Hesse-Biber, Leavy, 2008). Inactive and proactive approaches are considered for Coca Cola in terms of their information and technology, communication techniques.

For this purpose, use of advanced technology is considered to be the driving force which will bring better outcomes than the past and present both. This planning process is used to position an enterprise to take much advantage of the changes happening around them. Finally, Planned and Emergent Approaches to Strategy the proactive methods include scheming of an anticipated future and then production and formation of conducts which will bring the commanded modification. In such approaches future is of preferred state but the organization is completely able to have control over the related consequences. Through all these planned approaches, the planners and managers actively shape the company’s future and try to get ahead of the events that are not in their control (Palmer,  Dunford, 2008). Still there is not just a single or perfect strategic program for a planning process to be used the same way all…