Secondary data collection

Tesco is one of the UK’s largest multinational retailing companies, it focuses on retailing groceries and merchandise. Being a quoted company at the London Stock Exchange market and being part of the FTSE 100 index, Tesco is a significant actor of the UK economy and the consumers’ world. Currently, it operates over 4800 stores in the regions like the UK, Ireland, and Slovakia and Hungary. Analysing secondary data, the 2023 Annual Report gives strategic insights into the company’s financial results, sustainability activities and plans for the future.Secondary data is that which has been gathered, analyzed, and distributed by some other individuals or institutions for a different intent than the one in focus at the present research. In business decision-making, secondary data is instrumental in opportunities for recognizing market trends, comparing the performance against benchmark and analyzing competition strategies without conducting primary research that may be very costly. To Tesco, its Annual Report is a….

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