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Ref No: 1334
There is a wide variety of coffee products offered by the major coffee chains in the UK coffee industry. The main players of coffee in the UK include both international and local players including Star Bucks, McDonald’s, Café Nero, Costa, Subway, Tesco and other local players (The London Toolkit, 2015). According to Hospitality and Catering News (2013), the competition in UK Coffee market has inclined primarily due to the increased competitiveness of the local independent players rather than the multinational players. The number of independent coffee shops in the UK has increased by 15% in the last couple of years. However, only 21% of the total target market prefers to go the independent coffee shops…
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