This article consists of 8 pages and1500 words.Strategic Management: Zappos. In order to have full access to this article, email us at thedocumentco@hotmail.co.uk
Ref No: 3785
In today’s fast growing world, where different businesses are trying to give fierce competition to each to be the market leader, the most important factor which gives a slight edge to the leading company is planning.
This planning can rightly be termed as strategic management. Strategic management can be defined as setting a goal, managing resources, positioning human and financial assets and measuring of results. (Chumyakina & Чумякина, 2014)
In the modern world, as the technology is at its peak, people selling products at shops products online, i.e., E-business or electronic business, to facilitate the customers have a significant advantage over the one selling in stores.
Whether it is small scale business or a large one, e-business provides a tremendous convenience for ordering the items including shoes, bags, clothes and other accessories, while staying at home. One such leading e-commerce website is Zappos.com.
The idea of this online business is a product of strategic thinking. Thus, it does achieve competitive advantage over other product selling shops or even e-commerce websites (Rothaermel, 2015).
Traditional model of Strategic management
The e-business strategy of Zappos.com is mainly originated from the traditional model of strategic management. The four steps it consists are:
(1) Analyze the external and internal environments
The first step here is to analyze the context of the company. Not only internally but externally as well as. The analysis makes them identify the critical aspects of the business. The identification of strengths and weaknesses as well as their competitors and opportunities.
These issues will let them know what the essentials of their company to make the considerations are. This analysis would be proven handy to make the further progressions in strategy building and strategic management.
(2) Select the e-business strategy
It is the second step that is implied in the Zappos.com. The analysis of the external and internal environment is done to make the considerations on the selection of the strategy. The factors will let them know about the best fit strategy for their business.
The role of selecting a plan here makes the company to grow and has been talented enough to play an essential factor in determining the productivity and profitability of the market.
Being an online business and operated on the technological devices and mediums, the Zapppos.com will only decide their strategy from e-business strategy, and thus they will have limited choices of making the contemplations on the same.
(3) Implement the e-business strategy
The selection of e-business strategy was the second step of the model of strategic management which will then lead to making the considerations on implementing the selected plan.
The choice of policy is made to make the approach to be integrated with the business models and operations that are currently being operated in the business. The implementation………
Recent Comments