Marketing
Marketing Dissertation
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TDC Library
Personal Development Plan
Introduction Personal development is the continual process of reflection and change leading towards the development of skills, new knowledge and character. Consequently, personal development remains core to the effectiveness and reasoning of...
Secondary data analysis
Tesco, a leading multinational retailer in the UK, utilizes secondary data, such as its 2023 Annual Report, to inform strategic decisions and evaluate performance. This report provides insights into financial results, sustainability initiatives, and community contributions, such as eliminating over 2 billion pieces of plastic and donating 52 million meals through food banks. Secondary data analysis highlights Tesco’s commitment to sustainability, operational efficiency, and customer engagement, enabling informed decision-making and benchmarking. Data from questionnaires and SPSS analysis further reveal moderate satisfaction with affordability and sustainability initiatives, while quality and loyalty benefits show room for improvement. A chi-square test underscores the correlation between affordability satisfaction and shopping frequency, demonstrating Tesco’s reliance on credible data for continuous growth and alignment with consumer priorities.
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