Social Science

Social Science Dissertation

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Secondary data analysis

Tesco, a leading multinational retailer in the UK, utilizes secondary data, such as its 2023 Annual Report, to inform strategic decisions and evaluate performance. This report provides insights into financial results, sustainability initiatives, and community contributions, such as eliminating over 2 billion pieces of plastic and donating 52 million meals through food banks. Secondary data analysis highlights Tesco’s commitment to sustainability, operational efficiency, and customer engagement, enabling informed decision-making and benchmarking. Data from questionnaires and SPSS analysis further reveal moderate satisfaction with affordability and sustainability initiatives, while quality and loyalty benefits show room for improvement. A chi-square test underscores the correlation between affordability satisfaction and shopping frequency, demonstrating Tesco’s reliance on credible data for continuous growth and alignment with consumer priorities.

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