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Introduction
The tourism &hospitality industry’s parameters are limitless in comparison with other industries when it comes to consumer satisfaction. It’s the luxury based consumer focused industry is exclusively made to cater people who want unwind and spend quality time.
Whether you want to travel to an exotic location or pick a hotel or resort to making your stay memorable, it all falls into the category of the hospitality industry.
The advent of globalization has utterly changed the perception of the people around the world. They want to experience other cultures, try different cuisines and want to learn new languages.
The upcoming generations are looking forward to developing a new blend of culture that incorporates traditions and customs from all around the world and is more socially aware of the other societies that were out of reach of the prior generations.
The significance of HR in the hospitality industry:
Providing exceptional service to maintain customer loyalty is the aim of all the niches of the hospitality industry since the success of all the companies working within this sector heavily depends on it. Nothing harms it more than an unsatisfied customer who had a bad experience with the working staff.
A loyal customer would likely to come back if he/she had a great time while traveling with an airline or staying at a luxury resort or a hotel. A congenial staff would surely make it happen for a company. This is where the recruitment and hiring process comes into practice.
The recruitment team should be comprised of young, interactive and energetic managers along with the experienced ones to pick the best talent in the market. They must possess excellent communication skills and be culturally sensitive.
Promoting a diverse mindset in the HR team has a lot of perks, but the most eminent one is the way of dealing with people from different backgrounds, gender, age levels and the ability to judge them based on their talent alone.
The interview process is daunting. The question structure in many cases oversees the aspect of social and cultural sensitivity which results is losing a competent candidate who could be beneficial for the company in the long run.
The impact of market dynamics on the recruitment process:
Business flourishes and prospers on undying consumer demand. The hospitality industry highly depends on its consumers it can be affected by the ever-changing economic trends.To implement effective interview tools to help young managers within hotel industry. The global revenue of hotel industry has increased by leaps and bounds over the past 5 years and showcased a turnover of more than 75 billion pounds.
The hotel industry has also adopted new market trends and heavily depends on its online booking services by reaching customers through online channels and social media.
The marketing strategies have also evolved, and the online marketing channels and websites for T&H display all the information regarding the room availability, pricing and recreation activities.To implement effective interview tools to help young managers within hotel industry. Social media platforms are also one of the key tools to directly engage and communicate with the customers to increase the market share.
It is estimated that around 50% of the consumers made purchased because of social media marketing (Mangan, 2016).
Therefore, in order to compete in these tough economic conditions, the hotel industry needs not only technically equipped team members who can deliver quality customer service, but also a strong recruitment structure that can recognize the right talent.
The customers demand authentic and highly personalized experience so the recruitment and selection process must evaluate both soft and hard skills of the future representatives of the company.
The recruitment managers should know the art of carefully designing the evaluation questions to bring out the best in potential candidates. The top priority on the interviewer should be to identify the potential of and find out if the interviewee is fit for the job or not.
A contemporary view of the employment interview process:
Selection decisions are tough, and over the years the employment interview process is being extensively researched to make things easier, but it’s still a challenge to find and implement the most effective approach.
The employment interview process has come a long way and evolved to a great extent in recent times. The most successful approach is the structured behavioral interview tool which enables the interviewer to scrutinize and predict the future behavior of a candidate through his/her past experiences and decisions that may mimic their course of action when exposed to the working environment (Hauenstein, 2014).
The importance of a sound interview technique and exchanging right information should be prioritized by the interview panel.
Overview of the hospitality sector in the UK:
The UK, the hospitality sector is the 6th largest contributor to export earnings and a4th largest employer who provides employment opportunities to 4.43 million people in 180,000 businesses altogether. The regional hotel sector is also expecting an increase its annual earnings since the government is taking a keen interest in promoting tourism.
The occupancy rate in cities like Manchester, Edinburgh, and Birmingham is expected to rise up to 77% in 2017.To implement effective interview tools to help young managers within hotel industry. So, it is quite evident that the labor turnover is very high and the competition is furious which makes the recruitment process even more complex. In order to maintain sustainable growth, adopting effective recruitment and interview procedures is the topmost priority of the businesses (PWC, 2017).
The recruitment process of the Jurys Inn hotel is detailed and involves all the assessment tools that are essential for the selection process. Their selection process is based on a telephone interview, video interview, and face-to-face interview and works trial depending on what position a candidate has applied for. The potential applicant is required to through any two of them for a specific job position.
The further discussion in this dissertation will put the light on whether the assessment techniques, interviews provide an edge to Jurys Inn over its competitors and find out how effective they are in recruiting the right people. The research will also focus on the agenda of how to make the recruitment process more proficient.
The significance of the research:
The employment interview is one of the most widely used selection methods no matter the industry. A lot of research has been conducted in the past that challenges the reliability and legitimacy of this procedure and many researchers had reservations over the degree of accuracy of the selection decisions made by the interviewer.
Despite this, interviews are still considered to be the most cherished and trusted recruitment tool by the companies. Some latest research findings, on the other hand, argue that the effectiveness of this technique is undeniable and which is why many organizations still include this in the recruitment curriculum.
To this date, the researchers continue to elucidate numerous factors behind the frequent implementation of this process and explore it through different angles in order to find the primary motives. Psychometric facts and figures have also been presented to justify the dependability on the employment interview.
This research paper will provide a comprehensive evaluation of the empirical evidence along with a wide range of investigations that have been done over the years and seek to acquire a better insight of the employee interview methods. In addition to that, this paper also aims to identify the loopholes in the hiring technique which may hopefully facilitate the potential researchers.
Recruitment and hiring processes have evolved with the passage of time and come a long way which is the result of the in-depth analysis proposed by renowned theorists and researchers. However, Interviews have not always been considered as the primary source of information exchange in the past, but now it’s been widely accepted and happens to be a trusted way to make recruitment decisions.
During the industrialized era, the hiring and recruitment were not intricate, and most of the people could easily qualify to do the jobs that were offered at that time. As times changed, competition became fierce particularly when women stepped in and started working in the industries along with men.
On the way to cope up with growing competition, the employers were urged to find more complex and multifaceted selection methods. According to Zámečník, (2014), the selection process is challenging in the competitive market since companies are only looking for a competent and efficient workforce.
The major focus of this dissertation is to evaluate the effectiveness of job interview as a tool through investigating the hiring and recruitment practices employed by Jurys Inn hotel and highlight various assessment techniques to determine the best and worst interview procedures in order to find the most effective method.
This paper will also provide an overall snapshot of the interview procedures in the hospitality industry and make recommendations to assist the future researchers who want to contribute to the hiring and recruitment investigation and suggest how companies can utilize job interviews to make superior hiring decisions. We will also study the limitations and advantages of adopting the interview process.
The main research question for this thesis is:
What are the tools and techniques that make the employment interview the most valuable method for making tactical recruitment decisions?
Supplementary issues that will also be discussed in the research to be:
- Is employment interview designed to target all the available talent in the market or only supports those who are believed to be socially proficient?
- What is the degree of impact of first impressions on the decision making?
- Is this recruitment tool being suitable enough to judge the competency of the applicant?
This report merely aims to assess the job interview tools and how they facilitate in making strategic hiring decisions.
We also intend to include how an interviewer can utilize the information that he/she unintentionally gathered during an interview and highlight some latest tools and techniques that can increase the productivity of the interview in regard to obtaining more knowledge regarding the skills and competencies of the applicant.
Although the research question does not require a recommendation to be made at the end of this master’s thesis, we will sum up our findings in some recommendations for businesses that choose to use the job interview in their recruitment process…..
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